What Does a REALTOR® Do?
Many seem to respond to this question negatively. They answer, “Well, real estate agents sleep till 10 a.m., drink coffee till noon, and conclusively, do little or nothing at all, except throw up a sign in your front yard, cross their fingers and hope it sells.” And often the uninformed public believes that REALTORS® have an easy job. Some even believe they could do the job of a REALTOR® better, any day of the week.
Perhaps, with the proper training, education, and experience, they could do their job. But for sure, it would not be any day of the week. It would probably be most days, nights, and weekends. It would most accurately be most holidays, most birthdays, and most special occasions.
A successful REALTOR® must keep a long list of individuals satisfied. That list goes far beyond one homeowner with a “For Sale” sign on their front yard. Actually, the list includes more than the one homeowner (seller client) or one (buyer client)! Dozens of other professionals that make up quite a lengthy list are included:
- Signage Company
- Sign Installation Company
- Office Staff and Correct Ongoing Communication Information Office
- Mortgage Professionals with A and B Lenders
- and more!
- Cooperating brokers, and all fellow associates.
The successful real estate agent is expected to perform. They are required to be
- An excellent negotiator
- Tech savvy
To serve as counselor concerning many subjects irrelevant to their area of expertise. They are expected to become the:
- Alarm system decoder
- Thermostat programmer
- Marriage counselor
- Advertising executive
- Tax adviser, and more.
They must be knowledgeable about
- Crime rates
- Future road development, and
- the best restaurants in town.
It has been said: do not condemn another until you walk a mile in their shoes. Often Homeowners and Buyers do not realize the hard work, long hours, frustrating negotiations, and mounting expenses that occur on their behalf.
Oh did I mention mind-reader?
Remember, most REALTORS® must spend a large amount of time and money trying to satisfy a client’s needs without any guarantee that there will be a Return On their Investment (R.O.I). A REALTOR® is not given any compensation until all parties in every transition are satisfied and there is a completion of sale (date of possession). There are many people who could not stay focused on their job without a guarantee of some pay cheque at the end of the week. A REALTOR® must work this way all the time.
Yes, I will agree that there are some REALTORS® that aren’t as dedicated as others in our industry. And yes I will agree that the public could get the wrong impression of what a REALTOR® does if they had the unfortunate experience of observing those non-dedicated REALTORS® in action. And yes, a bad experience can change a person’s perception of a REALTOR®. However, a Buyer or Seller can achieve both a good experience and results by choosing the right REALTOR®.
There are many very good and dedicated real estate agents in the industry today. Choosing an agent who is committed and dedicated is a very important decision that can make all the difference in your lifetime of real estate experiences and results.
So I say … “Choose your REALTOR® … WISELY!”
PS: Having 3 decades as a Real Estate Salesperson I have connected with many good REALTORS® I can refer you to if I cannot help with your real estate needs in many areas!